Two weeks before its launch, the Indian Premier League (IPL) has raised a potential controversy by placing unprecedented demands on media organisations planning to cover the tournament, including a regulation that prevents photographs appearing on news websites.
IPL officials say there is room for negotiation, while one respected international news agency, Agence France-Press (AFP), says the present terms don't allow it to cover the tournament.
The accreditation forms were posted online overnight with a deadline of April 8, leaving companies five days to sign on to cover the tournament under these terms or be refused entry.
The conditions include the IPL's right to use all pictures taken at its grounds for free and without restrictions; the commitment by news organisations to upload on the IPL site, within 24 hours, all images taken at the ground; and the restriction of web portals’ access to images without prior permission from the IPL.
"The terms and conditions are
too strict and raise questions about press freedom," Barry Parker, AFP s South Asia bureau chief, told Cricinfo. 'The present terms and conditions don't allow us to cover the event."
Several hours after the accreditation forms were posted online, the IPL indicated it was open to negotiations. "We don't feel the rules are stringent in anyway, as we are only protecting our rights," said IS Bindra, a member of the IPL's governing council. "We are treating the issue of photographs just as we would in the case ofTV production. However, we are ready to discuss the issue with all parties involved to reach an amicable solution," he said. ’The production is ours. We are not being rigid here and saying that only what we say is right Of course, we will ensure that things don’t lead to a situation where media outlets decide to boycott the event."
Asked why websites would be denied access to the pictures, Bindra said: "We have not allowed online usage only because we have sold the portal rights of the event to a respected company based in North America for 50 million dollars. We can't disclose the company's name at the moment as they are in the process of getting listed."
Andrew Moger, a spokesman for
the News Media Coalition, which includes some of the world's major news and photograph agencies, said the decision would have an enormous impacton media groups with websites and news agencies supplying pictures around the world. "As feared, the media accreditation terms for the Indian Premier League represent some of the most restrictive and burdensome access arrangements ever seen by the news media worldwide."
Moger worked for the news agencies, including Reuters, AFP and AP, and the photo distributor Getty Images, when they had similar concerns over image rights in the accreditation guidelines set by Cricket Australia for the 2007-08 summer. There were fears media groups would have to pay for access and the body wanted to maintain rights over photographs taken in the stadiums. However, limits over the number of reports sent from the ground remained in place.
The demands resulted in News-Limited journalists being locked out for dav one of the first Test against Sri Lanka, while the agency boycott ended a week later when Muttiah Muralidaran was in danger of breaking Shane Warne's then world record.