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QPR sign mega deal

AFP, London
Queens Park Rangers co-owner Flavio Briatore insisted the club would not "throw away their money" on new players despite announcing a five-year, 20 million pounds (40 million dollars) sponsorship deal with Italian sporting goods manufacturers Lotto on Tuesday.
The agreement is an impressive one for a club such as QPR who are still seven points adrift of the play-off places in English football's Championship, the division below the top-flight Premier League.
It was the latest example of the money that has poured into the west London club since Briatore, owner of the Renault Formula One team and Grand Prix supremo Bernie Ecclestone took over at Loftus Road in November, with the team then languishing at the bottom of the table in English football's second tier.
The cash injection provided by the motor racing duo was bolstered in December when Indian steel magnate Lakshmi Mittal, described as the wealthiest man in Britain by the Sunday Times rich list with a fortune estimated at
19.25 billion pounds, took a 20 per cent stake in QPR.
Rangers's new found-wealth has drawn comparisons with west London rivals Chelsea where Russian billionaire Roman Abramovich has bankrolled a series of expensive signings who've in turn helped bring silverware to Stamford Bridge.
But Chelsea were already in the Premier League when Abramovich took over and Briatore was adamant the QPR board wanted to put in place a plan for the sustainable development of the side.
"We are not going to throw away money at all," he said. "QPR is QPR. Chelsea are Chelsea - we will do it our way," added Briatore, whose side were beaten 1-0 by their bigspending local rivals in the FA Cup in January.
Eight players arrived at Loftus Road during the January transfer window and Amit Bhata, QPR Holdings' vice-chairman and Mittal's son-in-law. admitted: ’We have a wish list."
But Briatore stressed that would remain private. "If we say which players we want, the price is 10 times bigger. When somebody arrives in the business people say that it is new blood to suck There is nothing to suck here. We don't have blood."
The Italian added: "We want to consolidate the club and create a base. This year our goal is to stay in the Championship. We need to do it step by step.
"You want to start from the bottom and create a new club, this is exciting. It's a new adventure."
Long-term, the club will need a ground with a bigger capacity than the less than 19,000 maximum of Loftus Road if it is to compete with London giants Arsenal and Tottenham.
But Briatore said that even if the club did build a new ground, it would not stray far from its current Shepherds Bush base, which he said a was a key part of QPR's attraction.
"It is a club in the middle of London - probably the best location in the city. The club has a story behind it and a lot of potential as we've seen already."
QPR last played in the Premier League in 1996 and dropped down to the third tier of English football before returning to the Championship in 2004.
The only major trophy they have won was the 1967 League Cup They did come close to being crowned champions of England in 1976, finishing runners-up by just a point behind a powerful Liverpool team.