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Dhaka Sheraton keeps up pace in battle for guests

Posts $4.16m operating profit in 2007

Sayeda Akter
Dhaka Sheraton Hotel made an operating profit of USS 4.16 million in 2007 and said it had expanded its business, despite intense competition from new rivals, a senior official claimed.
“We have to compete with new hotels opened in recent years, yet Sheraton is still a premier and bigger hotel in terms of its accommodation and services," said Jayed Shams Mahbub, assistant marketing and communications manager of Dhaka Sheraton Hotel.
He said Sheraton has gained 27.5 per cent of the total market share held by five star hotels in the capital and achieved an occupancy rate of 85 percent.
Mahbub said in 2007, Sheraton earned the second highest revenue of USS 11.27 million in the hospitality sector, which is a 6 per cent rise over the last year.
"For this profit, the main reason might be the country's current political stability that attracts more investment and tourists," said Mahbub.
Sheraton's main competitors are Radisson Water Garden Hotel, Westin and Regency, which can attract more people, especially the garment businessmen from abroad, because those are close to the International airport in Dhaka.
According to Mahbub, Sheraton now looks forward to
attracting foreign tour companies, international event managers and big business delegation.
"Despite new hotels entering into the market, Sheraton still is a trusted one to the visiting foreign business and sports delegates, and more importantly, It locates in the heart of the city," remarked the hotel
official.
"As a state-run hotel, Dhaka Sheraton generally accommodates the important guests coming to Dhaka on state visit," he added.
Mentioning that South African cricket team is now staying at Dhaka Sheraton, Mahbub said several visiting trade and sports delegations
also prefer this hotel.
Dhaka Sheraton, the first international five-star hotel in Bangladesh that started its operation in 1984, has now 272 rooms and five categories of suites.
It has a plan to redecorate its rooms this year to make those more customers- friendly.
Sayeda@thedailystar.net