AB Bank Ltd unveiled its new logo yesterday as the bank is heading towards a new strategic direction with a renewed pledge to serve its clients better.

Managing Director and President of the bank Kaiser A Chowdhury announced a new roadmap for the bank while unveiling the logo at a function in Dhaka, said a press statement.

Kaiser Chowdhury in his speech highlighted the vision of the bank and explained what inspired the face-lift.

The new logo in scarlet red is a major shift from the old olive green. Red symbolises rebirth and rejuvenation. The coat of the arms of the new motif is inspired by traditional sheetal paati or sleeping mat The knit and the pattern of interlacement in the new logo that implies the intricate weave of sheetal paati symbolises bonding. The managing director said this bonding reflects the new spirit of the bank.

Founded on April 12 in 1982, AB Bank, a first generation private

bank, celebrated its silver jubilee last year with 70 branches across the country.

The bank earlier last year assumed a new name, AB Bank, instead of Arab Bangladesh Bank