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100 TOP BRANDS

US brands top global ranking

STAR BUSINESS REPORT
US brands bagged eight of the top ten ranks in 'The 100 Top Global Brands' list, which was published recently in an Indian magazine -- BusinessWeek.
Finland's Nokia is in the seventh position and Japan's Toyota has the ninth ranking in the top chart.
Like the previous year, the US-owned Coca-Cola, Microsoft, IBM, GE and Intel held the top five positions respectively while the Netherlands-owned Heineken captured the 100th position.
The US-owned eBay, Englandbased HSBC, South Korean company Samsung, US-owned Apple, Switzerland-based wealth management company UBS and the US-owned internet brand Yahoo are among this year's top gainers in the BusinessWeek's annual ranking list.
A total of seven new companies including US-owned UPS and Google, Switzerland-owned Novartis, Spain-
based Zara, South Korean companies Hyundai and LG, and Italian company Bulgari have made their entry into the chart of 100 top brands.
Those that lost the most ground include Japanese electronics company Sony and camera manufacturing company Cannon, US-owned Morgan Stanley and Hewlett-Packard, and Germany-based car manufacturing company Volkswagen.
The annual ranking of the world's most valuable brands showed that US labels are still potent by occupying 53 positions while Germany is in the second position by bagging only nine ranks.
BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish the ranking of the top 100 global brands on the basis of dollar values.
Korean electronics giant Samsung has posted the biggest gain in value of any Global 100 brand, with 186 percent surge over the past five years.
The No 20 Samsung surpassed the No 28 Sony in this year's ranking, a far more entrenched rival that once owned the electronics category.
Brand values were determined using the method Interbrand pioneered 17 years ago and has since used to value more than 3,500 brands. Value is calculated as the net present value of the earnings that the brand is expected to generate and secure in the future for the time frame from July 1, 2004 to June 30, 2005, the BusinessWeek said.
In order to be included in the top global brands' list, a brand had to be valued at greater than $2.1 billion. They were selected according to two criteria: First, the brands had to be global, generating significant earnings in the main global markets. Second, there had to be sufficient marketing and financial data publicly available for preparing a reasonable valuation, the business magazine added.