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Locals find their platform designer in town

Saad Hammadi
IF consumers are their concern and technology is their product, solution is what they call innovation because that is what Intel has been practicing with each of their product launch. Journeyed up from a mere memory manufacturer in 1968, Intel had made their ground with microprocessors that had established their premium brand that is Pentium which now has come up to Pentium 4 and still continuing its' innovation. This is what Intel had to share at Intel Channel Conference (ICC) 2005 that took place at hotel Sheraton on June 8.
ICC is about training the channel partners with Intel's products and their salient features that may benefit the customers. Basically it is about developing the channel partners' idea on the product and marketing techniques that may allow customers to realise the high points of a product.
Humayun Akhlaq, sales manager, for Afghanistan, Bangladesh and Pakistan, Intel Corporation, was present at the occasion and met with the local channel partners.
"When we launch a product we ensure that the channel customers do not fall short of
products in any of the countries where we operate. We have our technical engineers going and visiting customer shops and showing their capability on the quality integration factor", said Akhlaq.
Intel has been working on some of their initiatives with the government of the country
recently on criterions such as egovernance, e-business, healthcare, digital cities, broadband and wireless technology deployment and education.
Programmes have all been targeted on how to accelerate PC adoption in the industrial,
government, consumer and education segment.
"There is no human interaction in the customs department of Pakistan anymore as far as the customs and duty system is concerned. End to end documentation process has been computerised and the importers can just
process the documents over the internet", informed Akhlaq.
When StarTech caught up with Humayun Akhlaq to find out about the next brand for Pentium, he mentioned 'Pentium D' is their next generation that includes dual core processor with hyper
threading that enable multiple software as many as four software threads to run in parallel. This would soon be available in the country within this year.
As their mission statement suggests Intel being the preeminent building block supplier in the digital economy, they now identify themselves more as platform designers than a component manufacturer.
On asking about platform designing in depth he informed, "It's a very customer centric issue. One of the philosophies is that, before we launch a new product or a new technology, first we research from our customers on what they want to see in a microprocessor or in a PC. Getting back to our factory, we take their feedback to our (Research and Development) R&D department and try to visualise their demand and that is how we move forward to a platformisation by comprising, microprocessors, chipsets, wireless module, improved battery life and so many other elements to look over. It's an integration of a set of components that offer the best influenced customer experience."