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TECHFOCUS

Adobe steps into the domestic market

SYED TASHFIN CHOWDHURY
ADOBE Systems Pte Limited, developers of the world famous Adobe Photoshop and many other digital imaging, illustrations and multimedia application software, have recently approved Aloha iShoppe as their authorized master reseller and support provider for the entire range of Adobe products in Bangladesh.
Adobe is the latest global software giant to enter Bangladesh with their authentic and creative range of digital imaging, illustration, web and video application software, after other reputed ones such as Microsoft, Computer Associates, Borland and Symantec.
Aloha iShoppe received the approval as the Master Reseller of Adobe Products on May 13. "We hope to provide quality and authentic Adobe products to the computer literate community of the nation at an attractive price and with future provisions for software upgrade," said
Mohammad Abu Naser, Chief Executive Officer (CEO) of Aloha iShoppe.
Currently, the products will be priced in three different categories. The lowest category of pricing would be for the academic institutions, informed Naser. The other two categories are the corporate customers and Government departments.
"The software prices for these categories are negotiable
and the total price of each would be comparatively low depending on the number of users using the software," said Nasser.
So far, International School of Dhaka (ISD) and American School are two of the proud buyers of some Adobe products and Nasser is hopeful that other schools will also follow their path.
"Adobe has developed a number of different software that blossoms creativity and nurtures talent and skills which
is extremely required for schoolgoing students," he said.
The best selling packages in the past two weeks have been Adobe Creative Suite, Photoshop and Standard Professional.
Nasser explained that Bangladeshi users are yet to be acquainted with a long line of other Adobe products and Aloha is dedicated in growing and supporting that awareness.
"We are currently trying to negotiate prices with a number of corporate and government departments about some Adobe products," said the CEO.
Nasser also pointed out that they are also in discussion with the Adobe South East Asia office in Singapore, about lowering the price of Adobe products to facilitate the academic, corporate and government buyers of Bangladesh.
"Hopefully, we will receive guidelines from the Singapore office about Pirated Adobe software issues very soon," said the CEO, when asked about the already saturated market with pirated Adobe software.
The official was hopeful that users will surely be interested in buying authentic versions of
Adobe products as attractive
life-long offers and provisions accompany each product.
The CEO also informed StarTech that Adobe will
organise seminars, training sessions, discussion sessions and other events in the future
and therefore, contribute in various ways, to aid the
Information and Communication Technology (ICT) revolution in Bangladesh.
Founded in 2004, Aloha iShoppe is one of the leading providers of Information Technology solutions. Equipped with experienced IT professionals the company offers a full line of office solution, publishing solution, education, Digital Audio-Video solution and Cross platform networking solution.
Founded in 1982, Adobe today is one of the world's largest software companies, generating annual revenues exceeding US$1 billion. Approximately 3,500 employees across the world share Adobe's commitment to helping people communicate better. Headquartered in San Jose, California, Adobe is traded on the Nasdaq National Market under the symbol ADBE.