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GP launches new package eyeing young people

Tk 1.66 per pulse of 20 seconds, Tk 1 per SMS

Star Business Report
GrameenPhone yesterday launched a new package, 'djuice', targeting young people with lotver call tariff and some newfeatures.
"We believe that the young population of the country deserves more and this will be a good package which will suit their passion and lifestyle," Chief Executive Officer (CEO) of GP Erik Aas told a press conference in Dhaka.
He said 'djuice' is not only a mobile subscription for young people but also a source of fun and entertainment. It Is an international tailor-made brand concept of new lifestyle for the youth, he added.
"We will continuously develop entertainment and product features for the new 'djuice' subscribers responding to their needs," Aas
added.
The package, a research product, was first launched in Asia by GP following a huge success in Norway. Sweden, Ukraine and Uruguay.
The 'djuice' package, which will be available from today on the occasion of the Bengali New Year, will offer lower call tariff of Tk 1.66 per pulseof 20 seconds startingfrom the first minute and Tk I per SMS (short message service) sent io any otherGPnumber.
The package, costing at Tk 300, will be available with free talk time worth Tk 50 with a half-month validity. The first 50 SMS will be free of cost within GP numbers.
'Djuice' is specially targeted on the youth who make an important segment of the market constituting ■10 percent of the country's population, said GPCEO.
Subscribers of 'djuice' will enjoy unique benefit of extra storage capacity ofphonebook and SMS.
Its subscribers will be able to get special discount at different fast food shops and restaurants. They will gel SMS chat and group SMS facilities as well.
Syed Yamin Bakht, head of Communications, and Kafil HS Muyeed, deputy director (Marketing) of GR also spoke at the function. Khalid Hasan, director (Corporate Affairs), Emdad UI Ameen, director (Human Resource), and Yogesh Malik, chief technical officer ofGRamongothers, were present.
Popular youth band. 'Black', has been selected the brand ambassa-dorofthe'djuice'.
More information about the package is available on web site, www.djuice.com.bd.