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Newspaper Leaders Summit

Global media trend reviewed

ARUN DEVNATH,/rom Bangkok
Global newspaper circulation went slightly down, but newspaper advertising revenues are on the upswing, tiie World Association of Newspapers (WAN) revealed at a high-profile summit in Bangkok yesterday (Thursday) after an annual survey on world press trends.
Some developing markets showed strong circulation gains, while many mature markets saw sales decline, according to a survey-based presentation at the 2nd Asian Newspaper Leaders Summit at the Dusit Thani Hotel here.
Organised by the Paris-based WAN, the second summit that ends today (Friday) came after the first summit in Seoul last year.
On Bangladesh, WAN in its report "World Press Trends Asia 2004" high-lighted that the archaic Official Secrets Act introduced by British colonialists in 1926 makes it a crime to publish 'secrets’. The Bangladesh government has more than 25 laws that could rebuke, fine and punish journalists with jail terms up to several years.
On employment, WAN said only six to eight newspapers and magazines pay salary and wages to their journalists and workers in a country that has 1,566 newspapers and periodicals published in Banglaand English.
The report refers to the shifting media landscape in Bangladesh that banned the sale and distribution of a Inly edition of international newsmagazine Newsweek, saying the edition published simultaneously from New York, Singapore and Malaysia, contained "misleading and objectionable comments" about the Quran.
The aims of the summit are to form understanding among publishers and related organisations in Asia and make way for dialogues and exchange of ideas that would "lead to development, innovation and a stronger newspaper industry region wide", said Thanachai Theerapattanavong, chairman and CEO of Nation Multimedia Group that hosts the Bangkok summit
Founded in 1948, WAN groups 72 national newspaper associations, individual newspaper executives in 100 nations, 13 news agencies, and nine regional press organisations.
"A newspaper is not only about paper anymore ... Il doesn't matter how it is delivered — via the paperboy or a news kiosk, or by computer, mobile phone or any emerging technology," WAN President Seok Hyun Hong told the summit.
FUTURE ROLE OFTHE EDITOR
Jim Chisholm, director of Shaping the Future of the Newspaper (SEN), highlighted two modern (hemes sweeping the newspaper industry in his presentation paper "Future Perspectives: Key Strategic Issues for Newspapers in Asia".
The role of the editor is moving from tiie writer to the reader, and news breaks when it is consumed, not when it occurs, he said.
The speaker underscored the editor's efforts to keep himself updated on world affairs with the help of search engines, including Google. In the second theme, he indicated the vital role of technology in the fast growth of newspapers.
He said cellphone-based communications arc the force for newspapers to go ahead.
The new media tool provides an opportunity to develop more secure relationships with readers and advertisers, develop new revenue streams in media consumption and communication, and provide operational efficiencies within the newspaper company. Chisholm highlighted changes and experiments in new formats and designs of newspapers as the media landscape is shifting.
He pointed to The Economist that has a magazine size, yet it is a serious newspaper. He said the trend indicates the switchover to the concept that small is beautiful.
CIRCULATION AND MEDIA LANDSCAPE
Newspaper circulations were up in 35 percent of the countries surveyed year-on-year in 2003, and up in 28 percent of countries between 1999 and 2003.
In terms of daily circulation of all newspapers combined, China tops the list of countries around the world with more than 85 million copies sold, followed by India with more than 72 million copies.
Japan and the United States come next with 70,339,000 copies and 55,185,000 copies sold a day.
North America is the world's largest advertising market for daily newspapers, with 70 percent of the world's advertising share for dailies, followed by Europe with 23 percent, the Asia-Pacific region with 16 percent and the rest of the world with 4 percent.
The report highlighted the role of the Internet as crucial to revenue earnings with consumption of newspapers online growing 350 percent since 1999. It was at 35 percent in 2003.
Internet advertising revenues topped US$10 billion in 2003 and are forecast to grow to more than US$13 billion by 2006.