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Siemens introduces two 'intelligent' cellphone sets

M ABDUR RAHIM back from Singapore
In its pursuit to become global leader, Siemens recently launched two 'intelligent' mobile handsets which the German electronic giant bills as a complete solution to users' communication, business and entertainment needs.
Accomplished with integrated VGA camera, colour display, video player and recorder, the 'have it all' handsets-- CFX65 and SL65 -- are due to hit European and Asian markets in August and September this year.
German electronic heavyweight Siemens formally launched the products at a grand function last month at the Grand Hyatt Hotel in Singapore on the sidelines of CommunicAsia, Asia's largest IT exhibition.
Senior Siemens executives said the handsets have all the features evolved so far in mobile technology. They said the company will use these high-tech handsets to acquire highest share in the fiercely competitive handset market.
The German corporate entity that generated 10 billion euro last year from its handset segment targets younger generation and businesspeople, giving the new handsets a blend of eye-catching and iconic design and cutting-edge technology.
Addressing the launching ceremony, Senior VicePresident (Global Sales) of Siemens Mobile Phones Martin Jakob Furuseth said, "We are determined to improve our market position. We are already leaders in product quality and we hope to sustain that image."
Talking on the challenges of innovation, he said, "We were the first to bring out the GSM colour display, Java-enabled fashion mobile phones. So, our technical excellence is undisputed."
He further added that even two three years back, Siemens Mobile was very much Europe-centric. But besides focusing on Asian markets, the company now is expanding towards the US and African markets to bring worldwide acceptability of its brand.
Of the two flagship products, the Siemens CFX65 is customised for the younger generation. Lightweight and equipped with easy-to-use multimedia features such as MMS, EMS and email, the flip-phone has a VGA camera, integrated LED flash and even a emergency torch for people with jumpy lifestyle. Numerous Java applications and pre-installed games have room for adequate entertainment.
On the other hand, with slider keypad and video-
taking capabilities, the Siemens SL65 is a fusion of high-calibre technology and design. With an integrated VGA camera, a brilliant colour display, a video player and recorder, it is available in two colour schemes - ebony and ivory. Its integrated VGA camera with 5x digital zoom allows users to record and playback films that can be viewed on a high-resolution colour display or sent via MMS or email. This mobile is ideally suited for highflying executives as it has numerous business functions.
Executive Vice-President of Siemens Mobile for Asean, India and Pacific Joe Weller expressed hope that these top-range products would be greeted well by the technology and fashion savvy mobile users of Bangladesh and help enhance the brand image of Siemens Mobile in the fast-growing market with 2.3 million subscribers.