HP has announced a broad initiative to drive colour maintenance across all customer markets in Asia. With 20 years of imaging and printing innovation, HP is helping customers break through the barriers that have previously held them back from bringing colour into all aspects of their business, making it easier than ever.

In the latest event, HP revealed most of these facts. The event titled 'HP colour-Empower, Transform, Perform' was held in Singapore on the 2nd week of June, says a press release. Many small events, such as -- technology showcases, seminars, demonstrations and face-to-face interviews with key HP personnel took place. Sixty journalists from various countries and top HP officials from the Asia

Pacific region attended the ceremony. Micheal Hoffman, senior vice president, Business and Enterprise, Vincent

programme manager all of HP imaging and printing group, Asia Pacific/Japan were present and shared their views.

Vanderpoel, vice president, Supplies Business and Todd Biezer, office colour

Don Dixion of Gartner Research group and Micheal Halley of MIT were also pres-

ent.

The event mainly focused on:

- HP's business strategy for colour

- HP investments to accelerate colour adoption in Asia Pacific

- New technologies and solutions including supplies

- References of customers across the different business sectors across the region.

HP announced that, in order to reach customers in various stages of digital colour adoption, HP is planning to work with industry leaders like Apple, Microsoft, Adobe and Quark Express to deliver the best colour experience with robust, affordable colour printing solutions and will continue to elevate and improve print quality.