shah Cement Industries Ltd (sCIL) has launched a campaign to create awareness among its customers about various social issues like women education.

The company yesterday formally announced the 50-day campaign -"shah Cement-50.50.50" -- at a

press conference in Dhaka. The programme will end on August 24.

"The main objective of this programme is to contribute to the fund for acid victims, create public opinion for women education and boost the customers' confidence in our product," saiful Islam Helali, senior marketing manager of sCIL, told the press conference.

Under this programme, each of the customers buying 50 bags shah Cement within August 24 will get a coupon with four questions on social issues as well as company products.

The company will select 50 of those who will send the filled up coupons with answers and give them prizes including car, motorcycle, air-conditioner, fridge, television and mobile phone sets.