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A melange of fashion and music

Artisti, a leading trendy fashion creator in the country's readymade apparels, introduces its Brand Ambassador to public at a press briefing in the city

TAWFIQUE ALI
Agood number of reporters were apprised of Artisti Collection's future marketing strategy on Friday evening at a press briefing held in the city's Pan Pacific Sonargaon Hotel. It was disclosed in the meeting that Artisti has entered into a one-year contract with popular band vocalist Shafin Ahmed, employing him as a Brand Ambassador of the company. Incorporating a concept, according to the organisers, of Brand Ambassador in setting a fashion trend is something new to the clients. Through a unique
blend of fashion and music they aim at promoting Artisti brand locally as well as internationally. Talking to this correspondent, Managing Director of Artisti, Tariqur Rahman said, 'In the Western fashion world media celebrity is a trendsetter. Promoting a brand through such a strategy is popular as well as common throughout the western world. This strategy is considered among fashion houses as a fruitful means of marketing. A Brand Ambassador has a significant role to play in brand promotion and conjuring a market. Considering our future marketing strategy in this light, we happily
shook hands with a celebrity of country's music world like Shafin Ahmed'.
Now Artisti Collection's hat is adorned with a new feather of pride incorporating the idea of Brand Ambassador in brand promotional drive. He further informed that they have plans to develop an on-time marketing site that will be characterised with a melange of fashion and music in a series. The series will be meant for the younger generations. Advantageous aspect of commissioning a celebrity in marketing campaign is that a celebrity's popular psychological command over his or her admirers remarkably facilitates laying of a successful grip on the market.
Along side fashion designing, Artisti has also set a trend in marketing communications. During a span of six years' time it has been successful to conquer a range of socioeconomic segments of consumers by dint of their innovative and traditional modes of promotion. It has been able to create a glamour it has brought in with its fashion shows, shop decors and colourful visuals in print media. With its futuristic vision it has agreeably attached readymade apparel industry to fashion, trends, design and glamour.
Artisti creation endeavour to combine painstaking original design and high quality raw materials. A comprehensive range of clothes, tirelessly created by a set of trendy designers, encompasses clothing for any occasion of any combination, mood or style.
It has been learnt from Artisti mentors that the fashion house has so far remained fastidious as far quality control is concerned. Throughout the entire line of production, it imposes a strict and creative supervision through a well-equipped and integrated system to ensure quality. In this view it has a set of quality assurance goal to achieve.
Now it has been six years since an ambitious fashion dream called Artisti, came into being. Since its inception in the country's fashion
world it has been aspiring to acquire a distinction and business acumen to stand on an equal footing with other established trendy fashion brands. Artisti Collection is one of the pioneering fashion houses to usher the concept of chic fashion in the country. It has undertaken an arduous job of inculcating fashion trends in the neglected local market. It strives to work out innovative approaches, dynamism, quality control and personalised customer service in order to gain the ground as an ideal trendsetter in the fashion arena of the country and beyond.
Artisti's brand admirers cover a wide range of clothings including those for children, young professionals, businessmen, diplomats and media celebrities.
In recognition to its worthy performance in the apparel world, Artisti has won the 1st prize in DITF 2002 in category of best stall, quality product and best presentation. Artisti Collection confidently dreams of bringing about an enviable position in designs, products, services and specialisation to earn the country acclamation in trendy clothing.