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Asian instant noodle going global?

Yes, US wheat producers hope so
SINGAPORE. Mar 10: Forget Italian pasta. The humble Aslan instant noodle is set to take over the world, at least that's what US wheat producers hope, reports Reuters.
Aslans take pride In more than 100 varieties of noodle, all different in taste, shape and texture, and many of them chomp noodles, in soup or lightly fried, three times a day.
Now. the United States Is sponsoring research to bridge the gap between Its farmers and Aslan consumers.
"Asia Is the growth market. More than 50 per cent of wheat consumption In this region comes from noodles." Loo Kal Soon of the US Wheat Associate told the news agency at the Asian Noodle Technology Development Centre.
"Aslan noodles are changing the world. It's convenient food, cheap and nutritious. The best thing is that you can keep it
long. Instant noodles will be the world national dish in future." he said.
Under Guoquan Hou. Aslan products scientist at the US wheat Marketing Center, nine experts from Southeast Asia ran a study this month to identify the best wheat for Asian tastes.
"Though US wheat Is strong in bread, we have a long way to go in noodles,” said the official, who has travelled the world over the past 15 years stuffing noodles.
Of total US wheat exports of 28.6 million tonnes expected this year. Asia accounts for a mere 10.4 million tonnes. Including 50.000 tonnes to China.
But Hou said the United States hopes to win the hearts of Asia's noodle lovers, even as more and more countries around the world discover the delights and convenience of the Aslan noodle.
"We learned much from Asia and we're Introducing Asian noodles hi other places." he said. "Latin America, like Mexico. Venezuela, Costa Rica. Brazil and Puerto Rico, and Africa are also getting into Asia noodles. The market is growing 1 'Asian countries have mostly opted for Australian wheat for their noodles because of Its quality.
"Japanese Udon noodle is made exclusively from Australian wheat, blended with some domestic wheat." said Hou. They (Australians) understand quality requirements."
Hou said little has been known or written about the art of noodles In Asia, though the world's first noodles were produced during the Han Dynasty In China some 2,000 years ago.
Italian pasta, made from durum wheat, was created after Marco Polo took home Chinese
noodles from his trip to Asia in tin 13th or 14th century. Hou said.
During a one-week noodle research project this month, experts from Indonesia. Thailand. Malaysia and the Philippines examined different types of US wheat for the right noodle colour, texture and bite.
But the search for the perfect noodle Is not easy.
"The Philippines like very chewy noodles, while Taiwanese like a fatty taste." said Samina Boukerchi from France, who has Just completed a study on Instant noodles in eight Aslan countries.
Singapore Polytechnic's Noodle Centre, partly funded by US Wheat Associates, houses .state-of-the-art noodle manufacturing machines and computers that measure dough colours and even check texture with a bite simulator.