CALCUTTA. Apr 4: The first 24-hour Bangla satellite TV channel. "ATN Bangla" was launched here by the Calcuttabased company ATN Arlhant International Limited. The channel will begin telecast from tomorrow, reports PTI.

Addressing a press conference here, the chairman of ATN Limited. Siddhartha Srivastava said the strategy on alliance of the ATN channel and "ATN Bangla" channel would prove extremely beneficial in terms of marketing and promotions. - He claimed that the 'Bangla channel' would become one of the most profitable Indian satellite channels.