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The dominance of English may be on the wane: BC
LONDON. Oct 22: English may have to make way for other languages as global youth culture is influenced by a baby boom in Asia and Latin America, a new reports said on Tuesday. reports Reuters.
Efforts of companies like Benetton and Coca Cola to use different languages to tap into a global youth "agenda" focused on the environment and human rights may also encourage linguistic diversity.
"The focus of a global youth culture might shift in the next decade or so from Europe and the US . . .". said the British Council, which promotes British culture and the English language worldwide, in its report.
"English . . . will be in the mix, but other language will be increasingly important to the world's young, who are encouraged to celebrate diversity by the advertising strategies of companies such as Coca Cola and Benetton."
But the report shows English will stay a major language for the world's youth into the next century.
Because of the sheer weight of numbers in the world's most populous country. Chinese will continue to top the list of languages spoken by 15 to 24 year-old In 2050 with 166 million, down from 201.6 in 1995.
Hindi/Urdu is forecast to hold second place with 73.7
million speakers, up from the 59.8 million now.
Arabic Is set to shoot Into third place, up from 39.5 million to 72.7 million. But En-gish is expected to hold on to urth place, with 65 million speakers In 2050. A sharp rise on the 51.7 million In 1995.
The number of Spanish speakers is expected to stagnate, rising from 58 million to 62.8 million but falling from third to fifth place.
But French, the linguistic rival of English for centuries, will drop from 9.7 million to 8.9 million. The number of young German speakers will drop from 12.2 million to 9.1 million, the survey showed.
The British Council said there was no imminent danger to the global popularity of English.
The number of people speaking English as a second language is even expected to exceed the number of native speakers in the next decade.
But the council said the dominance of English may start to be challenged by other lan-^pu. it In economic terms, the size of the global market for the English language may increase in absolute terms, but its market share will probably fall," it said.