Emirates will participate in travel exhibitions in September in two continents — a major new travel trade event in South Africa and Europe, a long — established travel show in Fran ce. says a press release

Ghalth Al Ghaith. Emirates Commercial Operations Director said "participation in travel shows across — the globe is an essential part of our ongoing efforts to promote Dubai and our own leisure travel product to the travel Industry worldwide "

Emirates, which launched services to Johannesburg last year, participates in the first-ever Africa Travel Market taking place in Johannesburg from September 19 to 22. which is the only trade event dedicated to inbound and outbound travel within Sub-Saharan Africa.

The Emirates stand, which has been designed and constructed by the British company Silver Knight UK. will cover 108 square metres and will be shared by Emirates Holidays and Arabian Adventures.

Emirates Holidays, the airline's travel management and tours wholesaler, will focus on destinations including Dubai. Egypt and Asia (particularly India and Thailand) Dubai will be further promoted by Arabian Adventures, the Gulfs leading destinaUon management company. which will highlight the Emirate's attractions including the Gold Souk, desert safaris, how cruises and wadi-bashing.

Africa Travel Market provides the industry with a new business forum, and Is expected to become an established platform from which to build market share from this emerging region. More than 4.000 local trade visitors and 1,000 international buyers are expected to attend.