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Dhaka Day by Day

The Pleasures of Window Shopping

by AS M Nurunnabi
Window shopping Is a sophisticated exer-cise meaning feasting one's eyes on the goods displayed in the shop. It may be practised ca suaDy or more seriously as a hobby In fact, the scope and pleasures of window shopping are Hmitfeas when pursued as a hobby
1 have a friend who brags about this hobby of his. The way he talks about It seems to indicate that he has perfected It Into a fine art. Perhaps he has his points In his opinion, a person who indulges in casual window shopping wastes his time and energy. To get full pleasure out of it. he says, one should have ample time and curiosity and also a good knowledge of the topography of the well-known shopping areas to be covered In his beat
The moat important point about it is that It costs you nothing. On the other hand, the pleasures derived by a connoisseur in this hne are enormous. It will be less satisfying if one tries tt sporadically and in less fashionable areas. The key to a contented window shopping is to spot out the more fashionable areas. To reach the peak of satisfaction, one should fix Its liming preferably In the evening when all the show cases and display arrangements glow wl;h niynud* of decoration lights and fixtures.
The friend, ihai I speak of. claims that he has such a heart of sleel that he did not falter even in the midst of highly expensive shopping area cither In Bond Street In London, or the Fifth Avenue In New York. Onr he told me a story how he met a Kuwaiti at a seminar in Tokyo a couple of years ago. When that gentle man expressed his desire to shop at Olnza. a high-priced shopping centre in Tokyo, and asked my friend to accompany him, there was no hesitation on the part of my friend, because he was Imbued with the true spirit of window shopping. Here an Interesting scenario
emerged a man from a poor country going with a man from a rich country on the fuller’a shopping expedition.
My friend, however. regrets that In this city al present there Is not enough pasture for a genuine window shopper There are a few fine shopping areas where only a selected few have the resources and arttsttc talents for putting up attractive display arrangements. He points out one serious flaw tn the display system In most of the shops; no price lags arc attached to the goods displayed. In his opinion, this shortcoming has far-reaching effect. A window shopper, when he passes by a shop, may not have the intention io buy anything at that very moment, but he always calculates in his mind. If there Is a price lag. If he would ever afford the desired thing In future The lack of price tag denies him that mental satisfaction He. however, warns that no window shopper should commit the mistake of entering a shop and pestering the attending salesmen with Sucstions regarding prices of articles fancied.
the salesmen find out that you have no Intention of making a purchase and you are fust a wandering window shopper, they may show Indifference which may hurt your pride
One should not. however, think for a mo merit that window shopping is a useless hobby. It has undoubtedly certain welfare aspects As soon as It is known that you are an experienced window shopper, friends and relatives may come crowding to you asking for advice, where particular articles with good quality.and reasonable price are available You will then be able to guide them appropriately Some of them may even go to the length of asking you to be their guide in their shopping rounds Thus window shopping as a hobby is not all that bad It gives one the opportunity of doing good to his fellowmen