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Ashe collection to be introduced
NEW YORK. Sept 16: A national sports apparel company said it will Introduce an Arthur Ashe collection as part of its spring 1993 line and three per cent of the sales will be donated to the Arthur Ashe Foundation to defeat AIDS, reports AP
Ashe, who is hospitalized in stable condition after suffering a minor heart attack unrelated to his AIDS infection, has endorsed the Le Coq Sportif Une for more than 13 years. But this is the first time the company has created an Ashe signature line .
"I believe It s the first effort on behalf of a company to utl lize the sponsorship of some one who has AIDS." said An drew Gross, president and chief executive officer of New Jersey based Le Coq Sportif America. The purpose Is really to promulgate the message "
Gross said his firm s dona tlons Is Just one step tn Its goal of raising nearly dlrs 1 million to fight AIDS.
“We are trying to organise the retail community Into doing the same thing — voluntar lly donating 3 per cent of the sales to the same foundation." he said. "And each items of clothing will have a Smash AIDS hang tag with a message encouraging the purchaser to make a similar donation.'
Ashe announced the formation of the foundation late last month. The former tennis star set a goal to raise dlrs 5 million during the next 15 months.
“We feel a strong sense of loyalty to Arthur." said Gross, who purchased the company in March. “He has been an outstanding spokesperson for 1^ Coq Sportif
We wanted to show our loyalty to Arthur In a powerful
way and decided the greatest impact we can produce Is to combine our company's sales with a fund raising effort to battle AIDS. We hope to develop a network of 2.000 businesses and thousands of consumers to assist in the fight"
Gross said the Ashe collection is composed of 25 differ ent styles In tennis shirts.
shorts, warmups, T-shirts and fleece pullovers. The clothing, which retails in a range from approximately dlrs 50 to dlrs 180, will be tn stores tn February and March.
Ashe scored his greatest triumph in 1975 when he defeated Jimmy Connors to capture Wimbledon, becoming the first black man to win the Grand Slam tournament.
Ranked No. 1 tn the world Sm'p^Urt^n^tffr will never be repeated. As an amateur, he won both US championships played that year — the last US Nationals, for amateurs only, and the first US Open, where he defeated a
professional. Tom Okker, in the final. He thus became the only amateur to win the US Open.
Ashe won the Australian Open in 1970 and was run-nerup tn the year s first Grand Slam tournament three times: In 1966. 1967 and 1971. He lost the US Open final in 1972 to Ilie Nastasc
fti 1979. al tht age of 36. Ashe suffered a heart attack and later underwent a quadruple bypass operation. The next year, he announced his retirement as a player
Ashe apparently acquired the AIDS virus through a blood transfusion.