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Irresistible Magic of Technological Change

by Jamal Arsalan
SOMETIMES a little thing can cause a major upset tn technology This la what happened to the computer world with the advent of the micro chips And thta la what happened to our pubheation world with the use of tracing paper In desk top publishing Expensive RC or positive film roll of the photo composition ay a tern was making it difficult for any ex panslon In the magazine aa well as the beat seller business (Sheba Prokashonl. for In stance.)
At the time of the entry of the computer Into the market la thia area alternatives to computer composing like the electronic golf ball type writ era were still around, while the transition period saw the gradual death of the letter press or the hot metal process! Singapore Goverpmcnt Press had. once, been a laughing stock for Its outdated ma chines any system. But when the government asked It to make out on its own Just like a private printing firm, it went on a buying spree with the lat est computers, colour processing and offset printing machines coming in to the dismay of many a private printing firm which had bought first generation machines and were now stuck with them. So It seems that taking up technology later In the day after everyone else also has its plus points Just as being the pioneer makes a vital difference tn capturing a market.
One advantage the big firms seized was printing for pub itshers abroad: Australia. UK and USA. Our work is of Inter national standard When It conies Io proof reading, wr can hold our own. In Singapore at a subsidiary of an tnterna tlonal printing and publishing firm it happened that a large illustrated book on cricket (photos tn both colour and black and white) showed Za heer Abbas, the Pakistani star batsman, as being an Indian cricketer Officials of the pub Ushi ng firm rioted the correc tlon with interest but were not alarmed because the party
had done all the proof reading!
When our work involved use of the RC for offset printing, we took the roll of thick film or plastiq. where the matter was imprinted not on the reverse but plainly as in this article. Reversion would take place when the plate was made. Now the matter can be read only with a mirror. But when printing takes place, the letters will come out as they have. The benefit of RC with types not reversed is that cor pedion can be carried out with a blade to scrape off the wrong letter/s and place the correctlon with a special pen con taining special Ink The special nib makes the writing come out very thin and the special ink does not come off easily The pen can also be used to put arrows, lines and. If one Is an artist, sketches or designs as well
But this system was too expensive. Tracing sheets arrived to drive out the RC Now a blade Is still a required implement and so is a pen. some however, prefer to re-print a . letter, words, paragraph and pasts it on with scotch tape The only problem here Is that
at times the scotch tape gets stuck on to some other paper or covering and come off. One will not be sure of this until printing is over and one has sat down to enjoy the reading matter now with the s miss Ing in was which had previ ously been computer printed as war!
One docs come across, all the some, the printing errors or that blight: the printer's devil
Yhen there arc the computer virus, the problems of Macintosh and IBM. particularly when It come to diagrams or graphics. Command prob
Ie ma sometimes cause curious but unpleasant difficulties A page Is all right In the final laser print proof but In the tracing new and unwanted sentences crop up. For exam pie tn a Hangla article buffer stock In parentheses of brack eta becomes some mysterious phraseology In Bangla The press people stare at the error and cannot figure out the rea- I son.
Or a para comes out with perfect spacing tn laser print but tn tracing all the letters run togctherl Software engl neers sue heeded', computer programmers say heavily The press solves the problem by fixing the machine or by cutting up the words and pasting them separately If it Is Just a heading
Desk top publishing has al lowed (nany a magazine to come out to the competitive benefit of writers, editors, artists and others Some worry about the in fighting for read era and ads However. It is realised that quality counts and the best will survive others
, will have a marginal existence Computer printing Is now permitting dailies, weeklies and other periodicals along with books to be printed more attractively and with greater flexibility In terms of design both tn the text and on the cover.
Technology Is certainly to the consumers benefit -and the workers — If properly applied