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Dhaka earned Tk 2.92cr thru’ Garments export to Bonn last yr
Bangladesh garment exports to Germany hnvc risen from a mere Taka 4 42 crore In 1985 to over Taka 2.92 crore last war, accounting for nearly halt of the country's total exports of some Taka 5 62 crore in the same period, soys a press release,
Bangladesh continued Its marketing offensive in European markets by registering Its consecutive presence at the Import Fair. Berlin, the annual "show window of developing countries' that has now become a 'must* In the diaries of European Importers.
The country's exposure to the swirling currents of international trade through this significant event has reflected Itself in the steady upward swing In its export volumes and revenues, especially vis-a-vis the German Market.
In the event. seven Bangladeshi firms under the aegis of the national Export Promotion Bureau, Dhaka, pro jeclcd their export capabilities in the areas of readymade garments, handlerafts, porcelain. leather goods and decora-
tive articles, making n good visual appeal for buyers. While negotiations were brisk nt the national pavilion garments had the edge In terms of volume.
Export Promotion Bureau's Deputy Director llablbur Rahman; "We have had a CO per cent growth In. the garment sector In 1991 over that of 1900. and exports are steadily rising."
Here Bangladesh also enjoyed the privilege of not being subject to the limitation of quotas In textile categories as most other developing countries, thus releasing a more dynamic drive towards exports than otherwise. The national presence at the fair was assisted by the German Agency for Technical Co-operation (OTZ).
That the Import Fair. Berlin had a charm of its own due to the special quotas in certain textile categories for eligible exporters at the fair was now an established fact. These tariff preferences have been sane Honed by the Commission of the European Community (EC) as additional privileges for de-
veloping countries which also enjoy the annua] Import quotas determined bilaterally.
Notably, the Berlin fair made a significant contribution to the familiarisation of ex porters from developing countries. whether from Asia, Africa or Latin America, with the German and European markets, particularly tn terms of value-added products, thereby helping to lessen their dependence on exports of raw materials.
The Import Fair, reinforced the Image of Berlin as an important meeting point for North-South relations
Test Sales' section was also provided for at the Berlin fair whereby products — whether silks from Asia, handicrafts from Africa or carpets and Jewellery from other exotic countries — could be tested for customer appeal, price-competitiveness and selling potential before launching a regular marketing offensive. Over 1500 exhibitors from 74 countries took part In the Import Fair this year.