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Carl Lewis strikes it rich
NEW YORK. May 23: When Carl Lewis matched Jesse Owens feat of winning four gold medals in
Olympic Trials at New Orleans next month. If he finishes In the top three in each event.
one Olympics tn 1984. it was expected he would become wealthy through big corporate endorsements, writes AP.
The major companies in the United States, however, shied away from Lewis for various reasons. Meanwhile, Lewis, who also collected two Oly mpic golds tn 1988. prospered in commercial ventures In Japan and Europe.
Friday, it was announced that Lewis had made a major breakthrough, with Panasonic saying he would be the global spokesman for the Japanese -owned electronics company.
"We feel there is no athlete who has the at tention-getting power of Carl Lewis," Panasonic spokesman Hod Pritchard said.
Under the arrangement with the company. Lewis will be featured in 25 commercials during the Barcelona Summer Games, plus a scries of print
"Our agreement with him runs through the end of the year," Pritchard said. That doesn't mean we won't continue it. And, of course, he will continue with the other companies he has throughout the rest of the world."
Tm very thankful for their support." Lewis said. This is a very special moment."
Lewis, who will compete in the long jump at Sunday's New York Games, said he would enter the 1OO and 200 meters and long jump at the US
that would set him up to win four golds again at the Barcelona Games, since he
likely would be a member of the 400-meter relay team.
Lewis said he would make a decision on whether to enter all four events at the Games after the trials.
"I look forward to it being my best (Olympics)." Lewis said.
"Physically. I feel better than ever. 1 hope to have my best year in 1992.”
He could also have mentioned the World Championships. In 16 Olympic and World Championship finals, Lewis has won the remarkable total of 14 gold medals and two silvers. His only losses were 1n the 200 to Joe DcLoach at the 1988 Olympics and in the long jump to Mike Powell al the 1991 World Championships.
Powell needed a world record jump of 29 feet, 4 1/2 inches (8.95 meters) to beat Lewis, who put together the best serfys of his career, with three 29-foot (8.84-metcr) jumps. It was his first long jump loss In 10 years.
Sunday will be Lewis' first outdoor long jump since losing to Powell, and he will be tested by Americans Larry Myricks. ranked third In the world, and Llewellyn Starks, ranked fourth.
Although he has yet to jump outdoors this season. Lewis Is pleased with his progress In the event during training.
"Mechanically. I've been jumping very well," he said.
He also has changed his approach slightly.
1 wasn't getting the proper takeoff at the board, so 1 moved (the start of the approach) back a Utile," he said.