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Satellite TV threatens viability of Asian stations
KUALA LUMPUR, Feb 27: Governments fearful they will lose control over what people watch on television seem powerless to stop a deluge of foreign programmes ns satellites compete for Asia's billions of potential viewers, reports Reuter.
Satellite television, with footprints from Tehran to Tokyo, threatens traditional censorship restrictions and the viability of Asian stations whose programme* may be unable lo compete with the like* of Rambo, analysts say.
It is Increasingly difficult to insulate the domestic market from foreign broadcasts, Singapore's Minister of Information and the Arts George Yeo said recently.
As satellite dishes gel smaller wilh higher power satellites and cleverer signal processing. Il will become Impossible lo slop television signals from being received.
The Industry Is most advanced in Japan, where two satellite television stations charge a subscriber audience of more than four million
households between f 1 and 16 dollars a month.
Japan Satellite Broadcasting Inc und the publicly funded Japan Broadcasting Corp air a range of sports programmes, news and movies. Bui Ihe market is largely confined lo Japan.
Many governments arc most wary of Inlernalional stations that arc eyeing the lucrative Asia-Pacific market and working hard lo pcnclrule millions of Aslan honx s.
leading the charge Is Hong Kong's Star-TV. launched last
thereby deterring potential ad vertisers. analysts say.
"If you look ul ihe types of programmes that they've actually signed up. It's difficult to match ihe supply of programmes with the audience they initially talked about", said John Ure, telecommunications analyst at Hong Kong University.
Besides Star TV. ihe British Broadcasting Corporation (BBC) last year launched Us world service television, six new satellite channels arc being planned in
August in a blaze of publicity. It beams serial dramas, news, films and rock videos and earned six million dollars In advertising revenue Iasi year.
With twin xt prints of the Aslasat-4 satellite covering most of Asin and parts of the Middle East and the Pacific. it now has an audience of aboul 1.8 million households and secs a potential audkrxt of 2.7 billion people.
The free-to-nir service that broadcasts five channels appears to be having diffic ulty defining Ils target audience.
Japan this year.
America's Cable New* Network (CNN), which has beamed round-the-clock In-tcrnalional ik-ws and buslixs* reports In Asia since 1982, says It will meet BBC's challenge by boosting regional coverage.
Asian governments and national broadcasters are braced for an explosion in the Industry, but for now many refuse to open up ihcir skk-s.
They feur foreign programmes could threaten naFrom Page 1 Col 7 itonol teiurtly fan raei.il tension. Upset traditional Asian notion* of morality or nstkc focal station* redundant.
On the question of having an open aky. the position of the government today la no for various reasons. MaLiyai.ui Information Min lai er Mohanad lfohin.il wild. These Include quest ions of security and content of progr«nn>K-*.'
Predominantly Muslim Malaysia. which buna screen nudity and programmes that offend I alamii' acnslllvlllcs. haa banned private auk-IUte dishes uae-d lo receive direct lek-vl a Ion broadcasts. except for miniatcra and the royally.
Singapore ban a hun a' ownership of satellite dishes bul allows iliuimlal ruinpanie* to huv< them. Il la Ga-Ing Ihe new era Ire prfvnliaHig ihe stale owned Singapore liro.uk.iallng Corp IS IK) and fore ign al-Hiuavs with foreign chruirak.
Thia allow* SBC lo develop expert Ise- and raise revriMte. while retaining suits- government control over programming.
No Miu-Ibu- lek-vlaioii Arms have token off yet in Manila but wealthy Filipinos and five-star hotels have bought dlahea for about MOO dollars. givlitK access to channels such us CNN.
Manila has no policy on satellite television. "We rani really do anything to slop it If Il spreads'. tut official said.
Taiwan has tried unsuccessfully to crack down on Satellite television, even raiding Ilk-gal cable television
firms to snap wire*. The err-Vki H are usually reconnected within hours.
Saudi dlahea used lo tunc in to some satellite programme* are legal bul medium and large dtshc. permitting race-ptton of CNN and Star-TV ore Illegal Officiate aay Taiwan pinna to ease the rcalrlcUona soon.
Pcrhapa the country moat worried about aatcnilc television la China whom monopoly over alate-run tclevMon has le-fl one billion viewers bored with undiluted propaganda cranked out in Ma m-wa Hemo, doe unH nUarlcs and sraap operas
Be ijing List month ordered lourial hou-kt lo unhook Jinks lo Star-TV. No rcueona were given
China Ie launching a cable tclcvlalon acrvlcc In major d-tk-s aa an Inolrumcnl of control It hopea for agreement with Star-TV and other ata-llune to air progriinuiaa acivc-Hvcly.
Aiuilyala aay that unless it provide* a more attractive mix of prugramnx*. the- venture ia duuitad to failure.
Many in eoulhcrn China spurn suite Ick-vlsirat and tunc in to Hong Kong stations, whx h have their biggest audiences In Guangdong province.