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Entrepreneur may hold part of Soviet sports future
ALBANY. NY, Jan 4: Paul Traxcl represents the future of hockey in the former Soviet Union, and he can barely stickhandle, reports AP.
"We want to build up a business relationship with a club and eventually promote them, make them an internationally successful team." he said. "We feel the best teams will get sponsors very soon."
At least one already has — the Soviet Selects.
The Traxel Group, of which Paul Traxcl is president, is sponsoring the team's current lour of the United Slates, much of its against the US Olympic team.
Traxcl Group, which is headquartered in Hanover. Germany, sells electronic equipment, consulate on environmental problems and manufactures devices used to clean up the environment. It also manufactures clothing, which makes it a perfect match for hockey.
The Selects, comprised mainly of players from Moscow Spartak of Ihe Soviet Elite League, are the first to promote the company's sportswear. They won't be the last.
"We're looking for connections with Western companies. Gclani Tovbulatov, vice-president of the Spartak sports club, said through an interpreter. There are a lack of plans now. What has been subsidized before by the government now is on its own. The teams and the clubs will have to be creative in coming up with funds to support their players. The relationship such as this will speed up the stabilizing and buildup of future teams."
"It will happen very soon." said Tovbulatov, who had to scramble for funds after Gosslpcr, the former Soviet sports office, was dissolved last month.
"We will be trying to do as much as possible, all the teams in different sports, on our own. to see the type of foundation we can give to the players. This Is a chance to have that development speed up. Were seeing that much more will be done at this k-vel in the future. A business relationship will develop.
"We are the pioneers in building this type of corporate sponsorship, wlierc a corporation gels much more Involved than Jusl giving a certain sum of money and asks the team to wear its logo. Much will depend on how well our relationship works out in this process."
That relationship is special. Paul Traxel is more than just a sponsor.
"We want to get much more involved personally in Ihc lives of the players", said Traxcl. who grew up In Lalvla and has been working for the past four years to develop a strong post tfon in the Soviet Union. "1 want lo be part of the team. That's why I stand next to them and try to understand them."
"They need much more than Just trainers. They need somebody who is there thinking or. their behalf how io make sure than when they play don't have to think about iIk: financial side, they don I need to think about their families being taken care of. Their thinking has to be having now because the system that was there has been taken out from under the feet.
In return, the players wear Traxels latest line of sportswear. Newtrax. Traxcl Group Is written on the right sleeves of their gray warm up suits, but it Is the team logo, with Ils traditional hammer and sickle, that is eye-calchlng. It is there for a reason.
"We realize this wifi be an antique piece," Traxcl said, smiling. "It's probably the last team playing internationally out of the Soviet Union under this emblem. It will become a collector's item. There is a limited edition. We have foreseen a lot of potential sales of these jackets al a high price."
Traxcl arranged photographers and cameramen at each stop on the Selects' lour, which began at Albany. Their work will be combined to produce an advertising packaging Traxel plans to use eventually in the former Soviet stales.
"We believe that the amount of business we will be doing in the next couples of years will be enormous," Traxcl said. "We see an opportunity with hockey, but we don't expect to get rich on it.
If I was looking for a business deal, 1 would be looking somewhere else.
"But we feel that hockey, especially to the Soviets, Is a prime sport, and by getting involved with the team like this will stabilize our reputation in the country."
And how long will it lake for capitalistic change to sweep the sports establishment?
"It's difficult to say". Tovbulatov said. "But... I think In the next six months great changes and great progress will happen."
There Is no such thing as Cold War any more. There are no enemies. We need to develop international relationships. 1* believe and hope that once we have begun this type of relationship, others will fol-fow."