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Money is the name of the game
PARIS, Dec 25 : The world s wealthy burned over one billion dollars in 1991 keeping the world's top sportsmen fn fast cars and champagne, and keeping them fit, reports AFP.
Most of the world Is in recession, but the price of sporting success has not remained static like economic growth.
"Even the ladles golf circuit next year will have, record prize money on offer (20.8 million dollars). There are phenomenal sums on offer in spbrt. It is now an industry worth more than one billion dollars a year," said a spokesman for the IMG sports management company.
Businessmen like Italy's Silvio Berlusconi, France's Bernard, Tapie, victor Klam of the United States and several paternal Japanese companies are all prepared to pour money into sport where losses are the only guarantee.
According to Tapie, president of French football champions Olympique Marseille: "It feels good to have created a winning team. Il is harder work than any business. But the personal rewards are higher."
All his money, and the subsidies of the Marseille taxpayer, have not though bought the success Tapie wants. Having been knocked out of the European Champions Cup in the 1990 semi-finals, they lost in the final a year later.
Tapie this year paid in excess of nine million dollars for ex-England international Trevor Steven, who earns more than 25,000 dollars a week.
The Frenchman's ambition for European recognition means he will have to. pay even more for the promised rebuild of his side for the next campaign.
Bul his stars are hardly Ihe most spoiled In the sports wprld.
Three-tlme Formula One champion Ayrton Senna is expected to earn one million dol-lars a race In 1992. Less than two hour's work 16 times a year, according to cynics.
But that is about twice as much as Nigel Mansell, who was second in the 1991 championship. And off track spin-offs Can add another 10
mlllfon dollars to the Brazilian champion's yearly wage packet
Bul his financial performance is nqt a patch on world heavyweight boxing champion, who , according to Forbes Magazine, punched his way to 60.8 million dollars in 1991 and was the richest man in" sport.
Holy-field fought only former champion George foreman and no-hopcr Bert Cooper in 199). He plans only three fights in 1992 bul his earning power Is expected to be boosted by 50 per cent.
Holy-field has been critl--cised for not being a big enough personality for the world title. The bank manager vould never, agree though, in .he Forbes list, former champion Mike Tyson earned only half as much.
Tyson's prospects in the ring in 1992 and beyond could depend on the outcome of his rape trial whieh starts in Januaiy.
The stakes are so high 1n Tyson’s case that allegations have already been in the American press that his managers arc paying for "dirt" on the black beauty queen who
has laid charges against him.
A Tyson insider was quoted as saying the former champion could not afford to’ lose this battle after so many previous brashes with the law ,
For a consistently high salary, athletes should turn to American sports and preferably teams based In New York.
Bobby Bonilla, bom into the poverty of the South Bronx, joined the New York mets baseball team on a five-year contract worth 29 million dollars that madc-him the highest paid team sportsman in the world.
Eight of the lop 10 team earners arc from baseball. Second highest was New York Knicks basketball player Patrick Ewing, on 5.5 million dollars. But he could be overtaken In 1992 by the off court fee expected to be offered to former l-os Angeles Lakers star Earwin "Magic" virus.
Salaries given to European footballers are much critictoed, but they pale in comparison.
England captain Gary Lineker would earn only 3.45 million dollars for two years work with Grampus Eight in Japan if he does leave Tottenham Hotspur.
And not all bank managers thank their businessmen cli-ments for catching the sports bug.
Victor Klam made his. money from the Remington razor. but risks cutting his own throat with the New England Patriots football side in America.
He needs 38 million dollars to save his financially troubled team and one of his options Includes selling Remington-Products Inc.
Klam, 65, bought Remington for 25 million dollars In 1979 and turned the company Into the world's second largest manufacturer of electric shavers, with sales peaking at 250 million dollars tn 1989.
A former salesman who pitches his own products in television commercials aired tn 18 languages. Kiam quickly earned a reputation as something of a financial wiz. and hto growing empire appeared have no bounds. . .
Until he bought the Pau • in 1988, however, for an eslf mated 28 million dollars.
Since then, the Patriots have not had a winning season and they have reportedly lost 20 million dollars over the last three years.
In an effort to hang on to his beloved franchise. Klam has retained Chase Manhattan bank to find a buyer, investor or partner for Remington, which also Is reported to be suffering financial fosses.
Kiam denies, however, that Remington Is In trouble and says selling ft is just one of many options available to him.
"The company is very healthy, very sound." he said. "I'm looking at all options and selling is the least desirable option."