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Eurosport's demise not end of sports TV revolution
LONDON. May 23 The plug ha* been pulled al Europe. kuge»i aporta teteviaton chan net. but official* *ay that doese t mean the end of all •porta »laUon* on the conti
Official. at Eurosport, which went off the air Monday -y they hope lo find investors
tii T**"™*1 “•***■
And Screcnaport. it. main competitor said tt plan. to year. It now 1* available throughout Europe In English. French German and Dutch
The birth of those two '*** *•’
revolution In European sporta television The contingents «ame type o/’^tiiration •overage that the ESPN sport* cable channel. Sports Channel America and other television outlet, provide for Americana
The launch of the 50-mli lion dollar A.tra satellite In late 1988 paved the way for tho^ station*, which could be
Instead of a few hours a week of .porta programming focusing on local anil national events, satellite TV offered fans virtually round the-clock sport* from around the globe.
Eurosport was beamed to 26.5 million home* In more than 30 countries, while Screensport reaches an estimated 17 million home* in 19
Eurosport featured live cov eragc of last summer’s World Cup soccer. Formula One auto racing the World League of American Football and major tennis and track events. Screensport offers mostly taped footage from ESPN of American sports such as col lege football and basketball, baseball and pro basketball.
Eurosport la a consortium of Britain's Sky Tetevtalon and the European Broadcasting Union. which provided Eurosport with exclusive right* to major sporting events throughout Europe.
But based on a complaint filed by Screensport, the Europen Commission ruled In February that the Eurosporl setup was a violation of fair competition rule*.
The EC said the deal between Sky and the EBU . which includes national network* throughout Europe, enables them lo cooperate when they should have been competing 11K EC also said the ar rangement denied other networks. such a* Screensport, access to spoils programming. Eurosport cut transmission on Monday, saying the EC‘ruling made it impossible to con tlnue The EC said Tuesday It did not force Eurosport off the air and that it was surprised by the network's dlsappear-
Televlston researches, advertising agents and financial analysts all said ft was too early to tell whether Eurosport would return and tf the satellite revolution would succeed tn Europe.