& çâÌæÚUæð´ ·¤è ¥ôÚU Îð¹Ùæ ÁæÚUè ÚU¹ð´ ¥ÍæüÌ ¥ÂÙð ÜÿØ ÂÚU ŠØæÙ ÚU¹ð´Ð ãæÚU Ù ×æÙð´, €UØô´ç·¤ ·¤æ× ·¤ÚUÙð âð ¥æÂ·¤ô ©gðàØ ·¤è Âýæç# ãôÌè ãñ ¥õÚU ÁèßÙ ·¤æ ¹æÜèÂÙ ÎêÚU ãôÌæ ãñÐ ÖÜð ãè ÁèßÙ ×ð´ ç·¤ÌÙè Öè ·¤çÆÙæ§ü €UØô´ Ù ¥æ°, çÁ™ææâæ ¥õÚU ©ˆâæã ÕÙæ° ÚU¹ð´Ð ŠØæÙ ÚU¹ð´, ÜÿØ ã×ðàææ ¥æÂ·Ô¤ Âæâ ãôÌð ãñ´ çÁ‹ãð´ ÂæÙð ·Ô¤ çÜ° ÂýØæâ ¥æÂ ·¤Öè Öè àæéM¤ ·¤ÚU â·¤Ìð ãñ´Ð

Video News Services are Catching on in India
Commercially produced video news magazines arc cashing in on public distrust of the government-run television service In India. They have launched a virtual cultural and news revolution.
With the government channel Door Darshan still as staid as ever, the appeal of video is growing fast.
Pioneer in the field is News track, which began appearing two years ago. In a 90-minute capsule, it devotes 10 to IS minutes to each controversial news topic of the day. showing footage that the public will never see on the government station. Door Darshan, known as DD.
Executive producer of Newstrack Madhu Trehan says it is time Indians got to know the truth about their country : "We have to fight with the censors for every story that damages someone tn power."
Though Newstrack sells only 20.000 copies priced at Rs. 150 (87) each, its viewers number more than seven million. One main reason for this is that video lending libraries have sprung up in the last decade all over India. Most stock Newstrack.
At first these libraries focused on stocking and lending video casettes of Indian and foreign films at Rs. 10 (US eents 75J a day. Since Newstrack appeared, it has been added to their lending
lists on popular demand.
Mohan Ram. who owns a library in Karol Bagh, Delhi, says: "One issue of Newstrack
may be viewed by as many as 100 families or 400-700 persons. It's good business."
Now Newstrack is no longer
a lone player in the market Three others — Observer News Channel (ONC), Kaalchakra (Hindi Video magazine). Video Samachar, and Dev Features Sports Channel — have moved In.
In a few months. Independent TV (ITV). Hindustan Times Television (HTV) and Times Television fTTV). will join the club.
No one knows the size of India's middle class, but estimates put it at 150-200 million in a country of around 840 million people. It is growing with each year, creating an insatiable appetite for consumer goods. With pockets full of money, owning a video casette recorder (VCR) has almost become a matter of prestige.
As competition grows, video magazine prices will fall as more subscribers are won over. Attractive advertising rates will help to subsidise production costs and prices.
Tough, privately produced video news magazines may be cashing in on the news sanitised on DD. but there is an inherent danger in their popularity.
They often distort the news. Some viewers believe that a change at DD and more objective news would make the video magazines redundant.
Atiya Singh