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To the Editor...
*** Letters for publication in these columns should be addressed to the Editor and legibly written or typed with double space. For reasons of space, short letters are preferred, and all are subject to editing and cuts. Pseudonyms are accepted. However, all communications must bear the writer's real name, signature and address. ***
Recruitments
Sir, Since Independence of Bangladesh, many Irregular appointments and promotions have been made in different government offices. Of course, during the regime of the ousted autocratic government, the rate of Irregular appointment, promotion Increased alarmingly. Even in certain important national services. the concerned authorities were reportedly compelled to recruit unfit persons against certain Job on the telephonic orders. And this seems to have contributed to our
presentday Inefficiency artM corruption In various govt, departments.
Now it's rather difficult to contain the ugly situation because irregularities have been successfully implanted in our total system. In my view, the government may constitute a commission to review the overall situation. It is a matter of great regret that honest and dedicated employees in the govt offices are rapidly disappearing for want of protection, recognition and affiliation. While recruiting fresh personnel for any service or post, I feel, the Incumbent's antecedent, character and
academic certificates should strictly be verified with a view to ensuring recruitment of honest and dedicated persons.
M. Zahidul Haque Assistant Professor. Bangladesh Agricultural College, Dhaka-1207.
Slum fire
Sir, Recently there was a news item in the press about a fire which broke out in a slum in Paribagh. As it is, life in a slum is next to impossible, not having the minimum facilities for living.
We do not know yet. what started the fire, but the homeless people from the village who have made bustees' their residence, become victims of this incidence. They hardly have any belongings in the real sense of the word, and thus this unfortunate incident
made them lose whatever little they had.
We do hope that in future such tragedies are avoided, and innocent people are not victimised.
The newspapers said that the fire apparently started from an oven or 'chula'. In that case the dwellers must be more cautious. Some community workers may kindly visit them and enlighten about
Ahmed Hossain, Eskaton, Dhaka.
Novel way of advertising
Sir. We all know that this is an age of rapid industrialisation and extensive marketing of products. This is more common in the developed countries than in the Third World Countries where the pace of industrial development is still slow.
Thus often and on we observe that due to competition faced by the various companies in marketing. they often have to find new and innovative ways of selling their products.
Recently, a very Interesting news item as well as a photograph, caught the attention of many. A company producing shoes have found a new way of transporting their product from one place to another. They have made a large model of their shoe, inside which a vehicle carrying the products can lie hidden. Now, while the shoe is roaming around the city delivering the products, it is also helping in advertisement of the marketing of the product Indeed this is a novel method chosen by the owner of the company.
This took place In Belgium. We do hope that
others do take hint from this, and also try Interesting way of popularising their wares. On one hand, it is good for business, on the other, it Is entertaining to the onlookers and at the same time it creates Interest among the buyers for the particular product
This Is more important in a country like ours where there is a big gap of imagination in the area of advertising. Our advertisements are so drab and commoqplace that watching them on the mini-screen makes one want to go to sleep. Other methods, except some bill boards and hoardings or posters are still quite unknown to us.
We hope we can learn something from such news Items.
Sharif Ahmed
Motijheel C/A Dhaka.