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SPORTS REPORTER
Today it is hard to believe of a cricket match especially the instant variety not being shown on television.
If you were sitting at the stadium you would only get one angle but through amazing camera technology it is now possible for the armchair viewer to be given an almost-perfect view of a one-day game.
Popular satellite channel ESPN STAR Sports has gone a long way to promoting the sport. The Singapore-based channel is now actively helping Bangladesh cricket after it last year signed a deal to become BCB's media partner for the next five years.
Presently a 70-strong production crew has been working to bring the TVS Cup tri-series to every home in Bangladesh. Their next assignment will be the two-match GrameenPhone Test series against South Africa.
Since merging with STAR Sports, the entertainment network has gone through a rapid technological advancement combining the expertise and resources of their one-time rivals from Hong Kong. As a result they have boosted the operational capabilities in Bangladesh.
"When we began operations here with the Asian Test Championship back
in 1999, only eleven cameras were in use for the duration of the match. But now we have increased that number to 24 cameras functioning simultaneously for live coverage. This is a big revolution for a sports channel," said Rik Dovey, the managing director of ESPN STAR Sports while talking to the Daily Star Sport on Sunday.
"To popularise the game in the subcontinent we have established a separate production house in New Delhi from where we can telecast live news and other programmes. There are 170 people now working for us in India which is very encouraging," said the Dovey, an Australian who began his career as a radio journalist down under. On whether they had plans to boost their coverage of sports events in Bangladesh, Dovey said they were concentrating on expanding programmes in the region as a whole.
He said that ESPN STAR Sports have recently started a quiz programme for school kids featuring only Indian schools. But in future, they would also include students from Bangladesh, Pakistan and Sri Lanka.
Apart from holding the rights to Bangladesh cricket, the channel also telecasts highlights of Indian matches on match days.
When asked why they were not interested in activities in Pakistan and Sri Lanka, Dovey said that Ten Sports had bought the TV rights of Sri Lankan cricket while Pakistan did not appeal to their viewers right now.
"No-one is playing in Pakistan these days. That's why we are not interested to go there."
After the GrameenPhone Test series, they will be back in October for the England tour which comprise two Tests and three one-day internationals.