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Dinkal tops govt ad list

STAFF CoRRESPoNDENT
The Dainik Dinkal topped the list followed by the Inquilab in getting government advertisements through the Department of Films and Publications (DFP), according to an analysis of the advertisement chart flow of the last six months.
The Ittefaq is in the third position in the list followed by Sangram, Manabjamin, Jugantor, Observer, Bhorer Dak, Ajker Protyasha, Dhakar Dak, Bhorer Kagoj, Nawroz, Good Morning, Shakti, Prothom Alo, The Daily Star and two regional newspapers published from Chittagong, Karnaphuli and Azadi.
According to information ministry sources, the DFP slashed government advertisements to The Daily Star and the Prothom Alo following a political decision of the high-ups.
The government advertisements in The Daily Star registered a sharp decline, by around 70 per cent, from September 2002.
Till August 2002, The Daily Star used to get on an average 150 to 200 column-inches of government advertisement. But from September 2002, it came down to between 50 to 60 column-inches.
Also government advertisements in the Prothom Alo dropped by 70 per cent between June and November 2002.
In June 2002, the Prothom Alo got 4,291 column-inches of advertisement from the DFP. But it gradually declined to 1,300 columninches in November 2002.
On the other hand, during the
period an unknown newspaper, the Bhorer Dak got government advertisement of 2,800 column-inches, and a less-circulated daily, the Ajker Protyasha got 2,500 column-inches.
DFP officials could not say what is the basis of distributing government advertisements to different newspapers.
The rule says the government advertisement would be distributed between the newspapers according to their circulation.
Distribution of government advertisements on political considerations is, however, nothing new. Successive governments made it a rule to distribute advertisements on the basis of political character of a newspaper.
In November 2002, Dainik Dinkal got 14,600 column-inches of advertisement from the DFP. Inquilab got 13,800 column-inches, Ittefaq 10,600 column-inches, Sangram 9,100 column-inches, Manabjamin 8,600 column-inches and Jugantor 7,000 column-inches.